Review of Gary Vay - ner - chuk's CRUSH IT (Part Two)

All I can say is WOW! If you haven't read "Crush It" yet, why not? Perhaps the best chapter in the book was the one word chapter entitled "The best marketing strategy ever" and no, I'm not telling you what the one word is. It makes it worth getting the book all by itself.

He dedicates an entire chapter to monetizing, which you embark on once your site is set up, your brand is established, and you have your audience eating out of your hand. He goes into details about advertising, speaking engagements, affiliate program, retail, articles, seminars, books/TV, and consulting. Hint: You don't do all of that just one time.

Guess what? Not everything is going to go your way when you try to set everything up. Not everything is going to be successful the first time. Gary addresses these kind of situations in Chapter 12 (Roll with it). Change is a part of life, and yes, it's okay to do when you're establishing yourself, your business, and your brand.

I'm a simple, bullet-point-oriented person. As a result, my favorite part of the book is Appendix A (Did you forget anything?) where Gary set up a checklist of everything encompassed in the book. Be prepared to do several of those steps over and over and over and over and over.....

Fantastic book! Highly recommended! Buy it! Now! Also, as an extra bonus, Gary has a new book coming out soon -- "Thank You Economy". While you're ordering Crush It from your favorite online book site (or at your favorite book store), be sure to pre-order "Thank You Economy". You'll thank the economy, Gary, and me.